Grow Your Practice
Few people like to talk about them, but hemorrhoids are extremely common. By age 50, about half of the U.S. population will have experienced this often painful and embarrassing condition. Common causes include constipation, pregnancy, childbirth, obesity, heavy lifting, sitting for long periods and diarrhea.
According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK):
- 10.4 million people in the United States suffer from hemorrhoids.
- Approximately 1 million new cases are diagnosed every year.
- Only 1 in 3 people with hemorrhoids seek medical treatment, making this medical problem dramatically undertreated.
As a CRH-trained physician, you can give this underserved patient population permanent cessation of symptoms that may have plagued them for years.
In addition, approximately 14 million colonoscopies are performed each year, with an estimated 15-20% of those resulting in a diagnosis of symptomatic hemorrhoids. Most of these potential patients are going untreated.
The hemorrhoid banding opportunity
Despite hemorrhoids being undertreated, millions of hemorrhoid banding procedures are performed each year. As the baby boomer population ages, and awareness of non-surgical treatment options grows, it is expected that the number of banding procedures will rise – and you can be a part of that.
When you offer the CRH O’Regan System, you’ll provide patients with a procedure that improves on the traditional banding process, offering increased safety, efficiency and comfort. Additionally, proper treatment of hemorrhoids allows for more accurate screening for colorectal cancer by removing hemorrhoids as a cause of blood in the stool.
Ready to help your patients and your practice thrive? See our training program for details.