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Banding Bulletin – July 2010

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Banding Bulletin – July 2010

Welcome to this month’s “Banding Bulletin”! Last month we introduced our first video installment that demonstrated our procedure utilizing the CRH O’Regan System. This month we have added a new video which introduces gastroenterologists to the specific benefits of the CRH O’Regan System Partnership Program. This short video features Drs. Gene Overholt, David Johnson, Harry Sarles, Steve Morris, Robert Ganz and Dennis Jensen and will help better demonstrate the value of incorporating the System into your practice. Please feel free to direct any that are interested to the video section of our site www.crhmedicalproducts.com – or you may also click here to watch the video.

We continue to receive a terrific response from a number of “follow-up training” sessions that we have been holding, and would like to make these sessions more readily available to all of our Partners across the country. These sessions are available at no cost to you – your only obligation would be to assemble a sufficient number of patients for the session. To schedule a follow-up training session please contact me.

I also wanted to direct everyone to our “Clinical Forms” section of our www.crhmedicalproducts.com website. Here you will be able to download any documents you may need to help support the clinical aspects of your banding practice. We have recently updated key documents such as FAQs, Clinical Pearls and combined the New Patient and Follow-up Patient note into one comprehensive Chart Note.

Online Ordering:

Did you know you can order both ligators and marketing materials online? It is quick, easy and free and saves your practice time and money on resources and paper! If you haven’t already signed up for a user name and password please contact Deborah Cotter (800.660.2153 x1011) – she will have you on your way to increased efficiency immediately!

Grow Your Practice! Marketing 101:

Did you know that CRH offers a complete – 100% cost free, turn-key marketing program? We’ve done all of the leg-work to research, write and develop all of the tools necessary to help you quickly build your banding practice. While simply having the tools in your office is half the battle, there is much more to marketing than awareness. If you haven’t already spoken with our resident marketing director, Alicia Johnson (310.376.1920), I encourage you to contact her today so that she can help you ensure that your practice is utilizing all that we have to offer to its fullest potential. Below is a quick recap of what we offer:

Website profile on our consumer website www.crhsystem.com:

  • Our website receives more than 17,000 first time visitors per month providing in excess of 1,000 new patient inquiries to the more than 306 participating physicians in 30 states. Inclusion is 100% free of charge and will not only grow your hemorrhoid practice but many partners across the country have indicated they have seen a substantial uptick in colonoscopies and other non-hemorrhoid related services.

In-office Patient Education Material:

  • Table Tents
  • Wall Charts
  • Post colonoscopy/hemorrhoid diagnosis education sheets
  • Discussion Diagrams
  • Brochures
  • Letter templates to patients announcing your new service offering
  • Print ad template for advertising
  • Radio scripts for advertising
  • Television commercial for advertising
  • Press Release template for public relations
  • T-shirts (sizes S, M and L)
  • Lapel Pins

Physician Education Materials

  • Brochures
  • Letter templates to referring physicians announcing and educating on your new service offering

Front office phone staff training and other resources:

  • We offer a substantial amount of support through our training resources. Whether your staff needs a refresher (clinical, front office or billing/collections best practices) or is brand new to our program – let us know what we can do to help!

Clinical Resources – www.crhmedicalproducts.com

  • We also have a wealth of clinical information posted on our physician website www.crhmedicalproducts.com, including a clinical manual, clinical forms and lots of published research!

Helpful Hints:

“My patient called after a banding, and stated that they found a rubber band floating in the commode after their first bowel movement. What should I do?”

Answer:

Simply, reassure the patient, and see him/her at their next scheduled appointment. Even though the band usually doesn’t fall off until days 2 – 5, periodically it will come off earlier; yet still achieve the desired result. It is possible that the band came off prematurely, but this should be evident at the next visit. If, at the time of the patient’s visit, you placed a second band because the first banding was not “adequate,” let the patient know that the first band might fall off prematurely. This will save the patient some anxiety, and will also save your office a call-back from the patient.

Know someone who would be interested in the CRH O’Regan System Partnership Program?

Use the “Share with a colleague” function on the right, or send me an email. We are happy to introduce your colleagues to the benefits of the program.

Training and Support Resources

If you or your practice have any clinical questions/concerns, are ready to expand your practice by having additional doctors trained, or simply want a follow-up training session for yourself, please do not hesitate to contact me. If your practice needs help with any other resources, below is a quick reference to the departments that are here to support you:

Marketing:

Make sure patients looking for treatment can find you! If you have not already done so, please contact Alicia Johnson (800.660.2153 x1029) today so that she can coordinate your addition to our website, and help you build your practice using our printed materials.

Product Ordering:

Don’t be caught empty-handed. Make sure you keep plenty of product on-hand to help reduce expenses incurred by Express Shipping. If you ever have questions about your orders, please do not hesitate to contact Deborah Cotter (800.660.2153 x1011).

Front Office Staff Training:

In addition to our on-site training, front office phone training is available to help your receptionists and/or appointment schedulers understand the CRH O’Regan System and be prepared to answer patient questions. Training is typically less than 30 minutes and is conducted via teleconference. Sessions can be scheduled by contacting Kelley Mamelson (800.660.2153 x1029)

Contracting and Billing:

Our contracting and billing department is available to provide assistance dealing with third party payers as it pertains to the CRH treatment protocols, obtaining maximum reimbursement and to help your staff with any coding and billing issues that may arise. Please contact Sarah Standley (800.660.2153 x1029).

Please let us know how we can help to support you and your practices moving forward – whether it be for training, consultation, operational, billing/coding or marketing support – we are here to help in any way we can!

Best regards,

Mitch

Mitchel Guttenplan, MD, FACS

Medical Director

CRH Medical Products Corporation

T: 800.660.2153 x1022 | C: 770.363.0125 | F: 770.475.9953

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