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Banding Bulletin – September 2011

Banding Bulletin – September 2011

I hope that this month’s edition of the “Banding Bulletin” finds you well! This month, we’ll be including information regarding some of the updated professional and marketing support resources that CRH is offering its Partners, along with our fall meetings calendar. We’ll also update you on recent literature that has featured the CRH O’Regan System.

CRH O’Regan System Featured in EndoEconomics

David A. Johnson, MD, FACG, FASGE just published a piece in the August edition of EndoEconomics. The article, Evolving Perspectives for Survival of Gastroenterology Practice: A Business Plan Assessment for Improved Economic Success, discusses healthcare reform and its implications for the gastroenterology practice. Dr. Johnson examines the addition of hemorrhoid banding to the GI practice and the resulting economic benefit. We are thrilled to see that the addition of the CRH O’Regan System is beneficial to BOTH the patient and the gastroenterologist! To view the article, please click here. Patient Leads at all Time High!

As many of you know, one of the ways CRH supports its Partners is by providing a listing on our website. We work with Google by initiating a “pay-per-click” campaign (all at CRH’s expense!) within your geographic area; by making improvements to our website and internet strategy, we were able to provide an all time high of over 1500 patient leads in July! Even more impressive, we drove almost 29,000 unique visitors to our website and provided over 1800 patient leads to our Partner physicians in August! This is an initiative that we will continue to invest considerable resources in, enabling us to provide additional patients every month.

Given the impressive numbers above, we’d like to encourage each of our trained Partners to participate with our web marketing program. There is no cost to you for this service, and we know that our Partners have been very happy with the additional patients they have seen as a result of these efforts. Keeping in mind that most of these patients require additional care (colonoscopies, etc.), this is a terrific way to help to build your practice!

If you are not currently listed on our website, please contact Jennifer Syrnyk, and we will be happy to add you right away. Kelley and Jennifer will also help by providing you with our updated marketing and patient education materials. These are also available at no cost, so please take full advantage of these resources!

Fall Conference Schedule

This past weekend, we attended the ACG/VGS/ODSGNA regional meeting in Williamsburg, VA., and it was great catching up with our Partners in attendance. From September 16-18, we will be in San Diego (La Jolla) for ASGE’s Endofest, and then at the end of October, we will be in Washington, DC for the annual ACG Fall Meetiing. If you are attending either of these meetings, please come by to say “hello”! We are always available to address any questions that you may have, as well as to provide any support that would help you and your practice.

Finally, for those of you considering an initial training or a “refresher” training session, please keep in mind that the demand for these visits typically increase dramatically at this time of the year, particularly in and around the ACG Meeting. For this reason, I’d ask that you contact ME as soon as possible, and we will help you to “avoid the rush” when scheduling your own session. Right now, we have some scattered availability beginning in mid-October, with more flexibility in November and beyond.

Thanks again for your interest and support! We hope to see you in La Jolla or Washington and hear from you and your practices soon.

Best Regards,


Mitchel Guttenplan, MD, FACS

Medical Director

CRH Medical Corporation

T: 800.660.2153 x1022 | C: 770.363.0125 | F: 770.475.9953

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