We hope everyone is doing well and looking forward to this month’s edition of the Practice Support bulletin. We would first like to congratulate Cindy Millikin on winning last month’s contest and the corresponding $100 Amazon gift card.
This month, we are going to talk a little bit about identifying the source of your hemorrhoid patients and provide some insight around a frequently asked question.
We often work with groups who are interested in making banding a bigger part of their practice and if you’re reading this, you may have had that thought as well. The first question we typically ask is “where are your patients coming from?” The vast majority of practices can provide general information or have a rough idea, but very few take the time to really understand where that person heard of their group.
You might be thinking – does it really matter? For some of you it might not, but if you are attending health fairs, doing advertising, building a referring physician network, working on community outreach etc., you are better off allocating your resources towards the options that provide the best bang for buck. This idea extends beyond just hemorrhoid patients and can be applied to any patient who is walking through your doors.
There are a number of ways to go about collecting this information. For starters, add a “patient source” field into your EHR if you don’t have one already. Consider making it mandatory so that it will have to be filled out for any new patients added to the system. You can then populate this field by acquiring the information from the patient on your new patient intake form or have your staff ask the question directly. If you are doing any advertising or creating marketing materials, you can also use a unique tracking phone number that will let you know exactly how the patient found you.
If there’s anything we can do to help in this regard or if you have any questions, please let us know.
FAQ: Why Don’t We Preload Our Bands?
We get this question quite a lot and while we would love to be able to preload the bands to save everyone a little bit of time, the reason that we don’t has to do with the memory of the band and its elasticity. Pre-loading the bands cause them to stretch out a little bit and that can make them more prone to falling off prematurely (which can reduce the effectiveness of the treatment).
This Month’s Contest
In the literature, the CRH O’Regan System has been reported to eliminate symptoms in up to 99% of patients. To gain an entry into this month’s contest for a $100 Amazon gift card, we would like to know what your practice’s experience has been in this regard – approximately what percentage of patients treated by your physician(s) receive symptomatic relief after complete treatment? Send us an email or give us a call with that information and we’ll get you entered into the draw!