Dr. Markos was in search of an effective, accessible solution that would allow him and his practice to serve an increasingly unmet need within his local market, improve quality of life for his patients, and expand his existing business. Offering a procedure to address this need, such as hemorrhoid banding, would ideally have the added benefits of making his practice more competitive along with introducing an ancillary revenue stream, which has become increasingly important in the face of the changing landscape of gastroenterology.
How can physicians apply a value-based healthcare approach to hemorrhoid treatment? Hemorrhoid diagnosis and treatment costs the US healthcare system over $2B per year. Two physicians share how they provide their patients with efficient diagnosis and definitive care for their hemorrhoids in Physician's Weekly.