We hope this edition of the Practice Support Bulletin finds everyone well. In this edition, we’re going to cover some tips on discussing the procedure with patients, and introduce our new patient discussion videos.
When considering the sensitive topic of hemorrhoids, the first hurdle we need to overcome is that patients suffering from hemorrhoids tend not to bring it up to their provider because (1) they are embarrassed or (2) they are unhappy with the options that have traditionally been offered to them (e.g. messy creams, painful surgery, etc.). Utilizing our FREE patient education materials at your office and/or endo center, adding hemorrhoids to your intake form and implementing our Anorectal Health Patient Questionnaire are just some examples of how you can get the word out that you offer a painless, effective solution to symptomatic hemorrhoids.
When the topic of hemorrhoids does come up, put patients at ease by letting them know this is something you see frequently…in fact over 50% of the population suffers from hemorrhoids by age 50, so there’s nothing to be embarrassed about! If you’re not already, consider wearing our Got Hemorrhoids T-Shirts at the office or endo center to break the ice. These, like all of our patient education/marketing materials, are provided at no cost to your practice.
When discussing the procedure with patients, our mousepads provide a quick reference guide of some high-level talking points. Be sure to let patients know the procedure is quick, painless and effective for both internal and external symptoms. In addition, no prep or sedation is required, and patients can return to work the same day! Set proper expectations by letting patients know they will likely require 3 visits (one for each hemorrhoidal column).
Use our Patient Discussion Flipbook to help explain that the procedure works by applying a small rubber band around the base of the hemorrhoid, causing the hemorrhoid to shrink and fall off. The band will fall off 2-3 days after the procedure, most likely in a bowel movement without the patient noticing. Because the band is placed in an area where there are no nerve endings, they should feel no pinching or pain after the procedure.
If you or any of the staff at your practice would like to learn more about the procedure or how to better discuss it with patients, please contact me with any specific questions or to schedule a 20-minute staff training webinar.
Per practice request, CRH has developed a new video intended to explain the CRH O’Regan hemorrhoid banding procedure to patients on the day of treatment and help make your banding appointments even more efficient.
There are two versions of the video, both featuring our Medical Director, Dr. Mitch Guttenplan. The condensed edition provides a complete explanation of what the patient can expect on the day of banding. In the full edition, Dr. Guttenplan provides additional information about the risks/benefits of the procedure and alternatives to treatment. The full version should be used if your practice intends to use the video as a method of obtaining informed consent.
The videos can be found on our website and can be downloaded onto your computer, tablet, etc. by clicking the “share” link on the video and selecting “download.” Alternatively, you can access them on the CRH app for Android and iOS. You can have the patient watch the video while the provider is visiting another patient and then return to answer any questions.